Mission

The mission of the Florida Wildflower Foundation is to enrich lives with Florida native wildflowers.

Vision

The Foundation is the worldwide ambassador for inspiration on and information about Florida native wildflowers. Wildflowers in La Florida are recognized as vital to the state’s culture, economy, ecology, and beauty. By 2020, the Florida Wildflower Foundation has achieved the following:

• High Visibility Plantings – All rest areas on Florida’s interstate highways are planted with highly visible wildflower areas that have associated educational resources.
• Research Gardens – Florida has two fully funded research gardens established in key locations; one in North Florida, one in South Florida.
• Elementary Education – The Foundation has an elementary curriculum on wildflowers that can be integrated into the statewide curriculum standards.
• Wildflower Tourism – Florida is known as a destination for wildflower tourism, much as New England is known for fall foliage.
• Statewide Florida Wildflower Festival – The Florida Wildflower Festival is a highly recognized statewide event.
• Staff – The Foundation is fully staffed to meet the Foundation’s needs.
• Wildflower center – The Foundation has acquired and constructed its Florida wildflower center.

Strategic Plan

In January 2009, the Foundation’s board of directors, executive director and invited guests participated in a workshop that led to the formulation of a strategic plan. The plan – a “roadmap” for the future – clearly sets forth the Foundation’s goals for the next decade and will be used to guide its future grantmaking.

Download the Foundation’s strategic plan.